SkyRun Trip Leases affords a franchise mannequin to property managers in widespread getaway locations, and CEO Lukas Krause is able to develop the enterprise following a model refresh.
Krause got here to SkyRun after a three-year stint as CEO of Actual Property Administration and following two years as president of Nationwide Company Housing, which gives furnished, momentary housing in the US and several other worldwide markets. Additionally a former Main League pitcher for the New York Mets, he discovered his solution to franchising greater than 10 years in the past, working for the capital group that owned Quiznos.
“I used to be actually lucky in plenty of methods there,” mentioned Krause. “Discovered what to do and a few issues to not do with errors I and the group made.”
After studying every little thing he might, Krause opened his personal enterprise, which he mentioned helped him “respect the stakes” for franchisees and small enterprise house owners. Getting again into franchising, he served as CEO for Actual Property earlier than leaping to SkyRun as its CEO in June 2021.
Not like different trip rental companies, SkyRun isn’t purely a advertising and marketing automobile. As a substitute, its franchisees present householders with skilled administration companies that embrace advertising and marketing for and upkeep of the house. SkyRun franchisees function in about 30 markets with roughly 1,100 trip leases.
Although he has labored in a lot bigger corporations, Krause noticed the prospect with SkyRun, which was based in 2007, to shake up the business.
“I at all times take a look at it as, is there a possibility to essentially change issues,” mentioned Krause. “This business actually introduced that and I’m a fan of this early stage of progress.”
Earlier than specializing in progress, Krause and the crew seemed inward. This included buyer analysis with the intention to know their market, endeavor a model refresh and overhauling the software program within the background with the intention to put together to herald new franchisees.
After engaged on this course of for greater than a yr, SkyRun started to have a look at enlargement. A part of the enjoyable for Krause now could be cultivating gifted people.
“I really like creating expertise, I really like creating the following leaders within the group,” he mentioned. “It simply presents itself right here.”
As a result of SkyRun operates in additional of a distinct segment market, progress isn’t as clear reduce as it’s with different industries. Emphasizing the plan is to “develop the best manner,” Krause acknowledged that being huge isn’t essentially the purpose.
The secret’s discovering the best companions to affix the system, and even then, Krause estimated that 250 places nationally could be the max as soon as the model reaches maturity. He needs “hungry people” who’re motivated to develop their enterprise and handle tons of of properties whereas additionally serving as mentors to others within the system.
“We don’t have arbitrary progress targets,” mentioned Krause. “We wish to be significant within the house, affect and lift it, and I don’t suppose we must be giant to do this.”
The preliminary funding for a SkyRun franchise ranges from $69,730 to $101,180.